Of course Rupert Murdoch stole his own headlines today by announcing the imminent demise of “News of The World” for his organization’s spying by hackery. What we are yet to see is the “new, improved” version complete with semi-related name and close to all the original cast of journalist characters. Surely some will fall, but don’t expect this money making team to simply disappear in disgust. We will see them with new titles and even a new look – but the beast within will retain its blood thirst and bring us all the next generation of tabloid entrails. The marketing scheme behind this move will pay off well beginning NOW as his publicity has gone full viral. Next time Ruppie suggests we watch for him on the “high road,” be sure to look down.