Sailing the Gulf of Mexico towards Yucatan this week I spotted something that we have been told is now elusive. BP’s Deepwater Horizon is “sealed off” we have been told, dispersed and no longer a threat. Well, I saw plenty. Countless deep patches just below the surface and countless other brown splotches of stringy shimmering sludge are moving south. Where did PB and our government think it was going to end up? Mostly on the sea floor they hoped. After-all, out of sight, out of mind. Let ‘s not forget this catastrophe simply because so much has moved out of U.S. waters. Fukushima has taken our eyes off the ball. They are now exporters of radiation, and we are now exporters of oil.
Lady Gaga understands our brains. Out of sight, out of…. well, you know the line all too well. But, have you inversely practiced this principle? Our brains are designed to “move towards” what we think about. Lady Gaga understands and takes the steps to keep us “plugged-in” to her world – whether it is adorning a meat-dress or being transported to events in an alien germination pod. When we see something out of the ordinary or we see something with frequency, our brain chemistry starts to boil. When we have observations forced upon us, our brains seek out opportunities to recognize it again. In the business environment, whether internally or with customers, getting noticed is directly proportionate to our ability to strategically position ourselves in the salient action and issues at hand. Volunteer for tasks. Participate in the extracurricular activities. Under promise, but always over deliver. Don’t be afraid of contributing a point a view, particularly one that goes against the grain of convention, this can “stand you out” as a thinker unencumbered by the limits of your training and education. When you do this, you are programming the minds around you to take notice of you. Channel your inner Gaga, she knows brain chemistry.
While twitter is aflutter with Charlie Sheen, the world struggles with the devastation of Japan. Until today, Miyagi (the prefecture wherein Sendai sits) was mostly known to America as a surname of a thoughtful karate-kid mentor from Okinawa portrayed by the late Pat Morita. Miyagi will now be etched into our temporal lobes, aside Three Mile Island and Chernobyl. Some things are real, and we will be feeling the pain together with Japan for a half-life. In Japan recently, I was struck by the level of readiness – in signage, egress, emergency storage, security procedures, drills – the collectivist ethos of the Japanese to each do their part for the whole. And while it seemed, at first, overkill, it truly exemplified real “action” drawn from historic learning. The critical “take-away” is strategic preparation, even in the face of forces as awe-inspiring as mother nature. What is your strategy? What is “our” strategy? How are our homes and communities prepared? Water? Foodstuffs? Will we be prompted?
Recently I was struck by an unusual adaptation of [Green-Collar] thinking in the world of paper-product manufacturing. Scott has announced toilet paper without the usual core cardboard tubing, to curious reviews. However, their shareholders quickly recognized the benefit to their bottom line. Amortized across years, the savings in both [environmental damage] as well as financial gain should make us all take notice. By some estimates, tens of millions of dollars will be saved annually, and given this is a multi-billion dollar business, the results are exponential. Here is an example of the wheel being reinvented to the betterment of both planet and pocket-book. Apply this [creative] approach to your work daily, be it in terms of product or service. Often there are many gains to be made from that which currently exists – If we never reinvent the wheel, we would never have gears, hard-discs or Hula-Hoops.